WORKSHEET
The B2B Lead Nurturing Worksheet

Plan campaigns that nurture leads, build trust, and drive conversions.
Struggling to turn leads into qualified opportunities? This quick B2B Lead Nurturing Worksheet helps you map out smarter campaigns that move leads through the funnel with purpose.
This step-by-step guide prompts you to:
- Identify the original intent and goals of your leads.
- Strategize email flows that address obstacles and guide leads toward action.
- Align with your sales team to streamline handoffs and define success.
Whether you’re just getting started or looking to refine your existing campaigns, this worksheet is your go-to planning tool.
Where should we send your worksheet?
Make Your Campaigns Work Smarter
Uncover what drives your leads, the barriers they face, and the steps to move them closer to conversion.
Build a Nurturing Sequence That Converts
Use the provided email sequence template to create personalized campaigns that guide leads through the buyer’s journey.

Align Your Marketing and Sales Teams
Define SQL handoff points, assign responsibilities, and establish benchmarks to measure success.