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Webinar Replay

From Click to Customer: Creating Landing Pages That Drive B2B Leads

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"Love the firehose by the presenter. Benchmarks, recommendations, suggestions, were all well received."

Aired on April 17, 2024
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Overview of Webinar and Resources

The key to any great campaign is the landing page designed to convert a lead.

Whether this is tied to a paid ad campaign, event registration, email list growth, webinar registrations, or booking a demo – a good landing page is critical. Unfortunately, having reviewed hundreds of landing pages and the process of conversion, most landing pages struggle to convert. Why?

 

What We Covered in This Webinar:

  • 5 Essential landing pages that every company needs to have
  • The metrics and benchmarks you need to know to analyze landing page conversion
  • Common mistakes marketing and sales teams make with their landing pages and lead gen efforts
  • Our #1 recommendation to make your landing page convert more effectively

This session is designed for leaders in marketing, sales and stakeholders wanting to get a better understanding of how to drive leads in the modern B2B environment.

Ali Schwanke Headshot 2023 Small BW
Ali Schwanke CEO & Founder, Simple Strat

Ali is the Founder of Simple Strat and a sought-after expert about HubSpot and the use of technology to achieve sales and marketing outcomes.

 

She was named one of MarTech's top Marketing Operations Leaders to follow in 2023 and has been interviewed on dozens of industry podcasts, shows, and webinars.