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Now Available On Demand

From Click to Customer: Creating Landing Pages That Drive B2B Leads

The key to any great campaign is the landing page designed to convert a lead.

Whether this is tied to a paid ad campaign, event registration, email list growth, webinar registrations, or booking a demo – a good landing page is critical. Unfortunately, having reviewed hundreds of landing pages and the process of conversion, most landing pages struggle to convert. Why?


In this webinar, we covered:

  • 5 Essential landing pages that every company needs to have
  • The metrics and benchmarks you need to know to analyze landing page conversion
  • Common mistakes marketing and sales teams make with their landing pages and lead gen efforts
  • Our #1 recommendation to make your landing page convert more effectively

This session is designed for leaders in marketing, sales and stakeholders wanting to get a better understanding of how to drive leads in the modern B2B environment.


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Ali Schwanke Ali Schwanke

Ali Schwanke is the Founder of Simple Strat and Multipley. She's successfully used content marketing to drive leads, grow awareness, and increase credibility for clients as well as her own companies. Ali is a master at digital marketing and leveraging community platforms to drive opportunities in a strategic and authentic way. Ali was recently named one of MarTech's Top Marketing Operations Experts to follow in 2023. She is also a Vistage Trusted Advisor for Marketing, a Gener8 marketing mentor, NXTUS marketing mentor, and a featured speaker at industry events nationwide.

Alexis-Eaglin Alexis Eaglin

Alexis Eaglin is a HubSpot Specialist at Simple Strat and a Certified HubSpot Trainer for clients nationwide. Alexis has a number of years' experience implementing HubSpot for Small to Enterprise level companies. Her passion is helping businesses scale and leverage all aspects of the technology platform. 

“I absolutely love the content and delivery. This is super helpful in my role, and I truly benefit from these webinars every month.”
- Sales Manager

Who is Simple Strat?

Simple Strat is a marketing and sales firm that helps you get more out of HubSpot. From CRM strategy and setup to marketing automation and content creation, our services are tailored to fuel customer acquisition and retention.


Simple Strat is a Diamond Solutions Partner and the hosts of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot Tutorials. We work with clients nationwide, ranging from Fortune 500 companies to startups and more.


Book a free consultation to see how we can help your organization. 

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