Unlocking the Power of Email Sequences for 2025
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Overview of Webinar and Resources
Explore not just the 'why' but the 'how' of turning leads and contacts into engagements using sequences. This webinar will be half strategic review, exploring the strategic frameworks that govern successful email sequences, and half technical deep dive, transitioning to the HubSpot sequences tool specifically - how to use it, AB testing, dynamic sequencing, and reporting.
Key Takeaways:
- Fundamentals of Effective Sequences: Grasp the core principles that make email sequences a crucial tool in any sales arsenal.
- HubSpot Sequences Tool: Gain direct, tool-specific insights to leverage HubSpot for building, testing, and refining your email strategies.
- Use Cases: Ignite your creativity with innovative ideas to transform routine follow-ups into opportunities for meaningful engagement. Hint: cold outreach is only ONE of the use cases - there are 9 others!
This session is ideal for SMBs who are ready to blend strategic insight with technical skill, elevating their approach to customer interactions. Whether you are new to HubSpot Sales tools or looking to refine your existing skills, this webinar will equip you with the knowledge to impact your sales outcomes.
Ali Schwanke is the Founder of Simple Strat and Multipley. She's successfully used content marketing to drive leads, grow awareness, and increase credibility for clients as well as her own companies.
Ali is a master at digital marketing and leveraging community platforms to drive opportunities in a strategic and authentic way. Ali was recently named one of MarTech's Top Marketing Operations Experts to follow in 2023. She is also a Vistage Trusted Advisor for Marketing, a Gener8 marketing mentor, NXTUS marketing mentor, and a featured speaker at industry events nationwide.
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